Is This Lipstick Perfection?

Becca Ultimate Lipstick Love

I’ve been testing out quite a few new luxury lipstick launches and a couple of them are really quite fabulous. Comfortable, creamy, immensely flattering lipsticks that manage to retain a real punch of colour and (at least in the case of the Becca lipsticks I’m about to show you) do a good job of staying put. The first new-ish launch that impressed me no end is the Becca Ultimate Lipstick Love range and the second, the Bobbi Brown Crushed Liquid Lipsticks.

I’m going to review the Bobbi Brown lipsticks separately because they are very different to the Becca ones – they’re liquid, for a start. But I also want the Ultimate Lipstick Loves to have their own dedicated post because there’s something rather clever about them that’s rather unique. (I think.)

Becca Ultimate Lipstick Love

The clever thing is that rather than having a mass of lipstick shades covering every possible colour on the colourwheel – pale peach to deepest mauve, pearlised beige to bright blue – the new Becca range concentrates on finding your perfect nude and your ideal red and – to help with this mission – categorises the 30 shades according to skin undertone. There are six cool-toned nudes, six warm-toned, six neutral nudes and then the same drill for the reds – six with a cool tone, six reds with a neutral tone and six with a warm.

Becca Ultimate Lipstick Love

So you work out your undertone (Becca advise that you’re a “cool” if you look best wearing white, a “warm” if you look better in cream and a “neutral” if you look equally good in both) and restrict your lipstick choice to the relevant groups. Rather like finding a foundation, where you determine the depth of colour that you need and then look for the right tone – one might look too pink, one too yellow, one will be just right – the cool, neutral and warm labelling makes it easy, or at least easier, to find the perfect colour.

Becca Ultimate Lipstick Love

Because I had the whole shade range I decided to do a little experiment and see whether or not the whole “picking a shade by tone” actually worked in practice. I first selected shades based on gut instinct and then chose the shades that I should select to according to my skin undertone. Amazingly, most of the shades I first selected were in the cool category – I just seemed to be drawn to the crisp freshness of the colours – but as soon as I tried them on my face it was clear that they were simply wrong for me. And then, when I applied the equivalent warm or neutral lipstick, they looked instantly perfect. It was like trying on a load of jeans that were slightly too tight, or too gapey at the back, or too loose on the knee, and then slipping on a pair that made me look like Gisele but felt as comfy as pyjamas.

Buy Becca Ultimate Lipstick Love*

So the organisation of the shade range is exemplary – whatever your skintone and skin undertone, you should be able to find a lipstick that suits you completely. Of course you can absolutely ignore the undertone system and select whatever you bloody want – it’s just a guide. Go wild.

Becca Ultimate Lipstick Love

And it’s not just the shade system that’s brilliant; the texture and finish of the Becca Ultimate Lipstick is, without exaggeration, near-perfect. I can’t think of anything I don’t like about it, which, strictly speaking, should make it fully-perfect and not near-perfect, but there’s always got to be some wriggle room hasn’t there? Perfect is a bold statement. It’s a commitment. It’s a risk. I like to have a contingency for any small complaints that may crop up in the future. For the moment I can’t think of any complaints (some may not like the fragrance, which is faint but gourmand) but life wears us down and I’m a grumpy sod, so perhaps after a few months I’ll find the packaging a little heavy or the product name (Ultimate Lipstick Love?) a bit irksome.

Becca Ultimate Lipstick Love

Back to the texture and finish; applying this lipstick is an utter joy. It’s creamy but not too slidey, comfortable and moisturising but not so oily that the formula bleeds into fine lines. Soft as can be, a light butteriness, a gorgeous surface sheen but nothing too glossy or high-maintenance…

The greatest thing is that this immense degree of comfort and creaminess doesn’t affect the depth or vibrancy of the colour – the lipstick shades are punchy and vibrant, larger than life. And the colour is relatively long-lasting, too – it’s not at all comparable to some of the new longwear liquid lipsticks that stay on for weeks, but for such a hydrating, cushiony finish it’s more than adequate. You have to reapply after eating lunch, for example, but in between meals and drinks the Becca Ultimate lipstick sticks fast.

Becca Ultimate Lipstick Love

In these pictures I’m wearing my perfect nude (Dune) and my perfect red (Poppy). If you look on the Becca website here* then they have all of the shades swatched on different skintones – it makes it very simple to see at a glance which depth of colour you need, and then you cross reference with your undertone and Bob’s your Uncle. A flattering shade match.

Becca Ultimate Lipstick Love

You can find Becca Ultimate Lipstick Love at Cult Beauty here* – lipsticks are £20 each, which I think is pretty reasonable for a luxury buy. Chanel’s lipsticks now come in at £30 ish and Tom Ford’s (far less creamy and moisturising than the Becca) are £40. Perhaps you don’t get the same little rush without the double-Cs on the lid or the signature square casing of the Tom Ford lipsticks, but Becca’s packaging is equally premium in feel. As I said, we’re talking near-perfection – thank me later.

You can see these lipsticks (and three other luxury lip launches) in my latest video – just click play below. The products featured are listed below the video screen.

Chanel Coco Rouge Flash in shades Boy, Pulse and Beat – £31 at John Lewis*:

Hourglass No28 Lip Oil Neutral Rose, £45 (yikes!) at SpaceNK here*:

Bobbi Brown Crushed Liquid Lipstick in Hippy Shake and Peach & Quiet, £16.50 (at time of writing) John Lewis here*:

Becca Ultimate Lip Love £20 at Cult Beauty*:

The neutral shades I tried were Sugar (cool) Bare (Warm) and Dune (Neutral) and then the red shades were Blaze and Poppy. 

DISCLOSURE POLICY. Posts published after 24th January 2019: if the post contains gifted items or affiliate links then it is indicated clearly beneath the title. Posts published prior to this will have a disclosure within the body of the post and then an asterisk * marking all affiliate links. If the content is a paid-for AD then it is marked as an AD in the title. For more information on disclosure please read here. 



  1. Clairaki
    June 18, 2019 / 11:00 am

    They look like lovely lipsticks. Such a good idea to have a warm/ cool/ neutral categorising of lipstick tones. I so wish more brands would do this. I have a terrible failure rate when it comes to buying lipsticks, I can’t tell if a lipstick is warm or cool-toned just by looking at it, especially in a nude tone which I tend to go for. I love them in the tube but then they just do not love me when applied. So disappointing! Anyone know how to recognise the undertone in lipsticks?

  2. April 11, 2019 / 3:46 pm

    Oh wow. Those colurs are just calling me name and I love the glossy finish. They sound divine. The nude and poppy red shade are perfect one you, I actually like the nude shade in the top photo too though, not sure if that is a cool one? The cool and warm toned thing always trips me up, it’s a minefield for kind of gingery people with cool skin like me. So tempting though!

    • April 11, 2019 / 3:48 pm

      *my* name. Gads. ;-0

  3. Farah
    March 20, 2019 / 1:30 am

    Gorgeous lippies! So agree about the importance of a properly shaped lipstick bullet when applying a real color! Been wondering about the Chanel Rouge Coco’s so thank you for the scoop. I believe I will be sticking with the proper lipsticks. But honestly my favorite bit was the sneak peak of the amazing gorgeousness of that green Soho bed!!! Can’t wait to see it all dressed up for the ball but probably actually prefer seeing it less then perfect, covered in piles like my own, if I’m honest. I have also been weirdly drawn to green as of late, unusual for me, and am currently obsessed with Pearl Lowes new wallpaper—the most gorgeous botanical green with wisteria pattern….

    • March 20, 2019 / 7:45 pm

      Me too! It was Pearl who had the bed and I saw it and HAD to buy it, I just fell in love in a big way! x

  4. Jackie
    March 19, 2019 / 6:22 pm

    Darn, I walked past Becca in the Aberdeen John Lewis last weekend, I’ll have to plan another trip (the nearest JL to where I live in the Highlands). This takes me back to Prescriptives make up that used 4 groups to determine your best colour range (blue, orange, red and yellow, I think). There’s a company using the P name now, but don’t think it’s the same. Anyone else remember them? Please tell me I haven’t dreamt all this!

    • March 20, 2019 / 7:46 pm

      Oh yes, I do remember that! x

  5. March 19, 2019 / 10:20 am

    Wow! I love these colors, definitely going to get my hands on these lipsticks.

  6. glm
    March 19, 2019 / 8:44 am

    Hi Ruth, where are your hoop earrings from?

  7. March 19, 2019 / 8:15 am

    maybe I am indeed neutral? The Chanel flash lipsticks are super glossy in the ads.

  8. March 18, 2019 / 11:24 am

    I find it so hard to determine my undertone – maybe I am indeed neutral? If you ask me, I look equally washed out in white and cream.

    Anne|Linda, Libra, Loca

    • March 18, 2019 / 12:48 pm

      Hahaha!! Oh God. There must be other ways of telling… I’m off to Google! x

    • Alice
      March 19, 2019 / 10:22 pm

      Do your veins look blue or green at your wrist? Blue is cool, green warm

  9. Sarah
    March 18, 2019 / 9:11 am

    Hi Ruth. So pleased you included the sheer highlighting stick…I’m sold. The Chanel flash lipsticks are super glossy in the ads so I’m assuming this includes a slick of gloss?

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