Sorry; another pinky-nude lipstick, but it’s really the texture of this one that I want to scream and shout about. (In a good way.) Bobbi Brown’s Nourishing Lip Color with Oil-Infused Shine is deeply moisturising and gives a good bit of non-sticky glaze – rather like the By Terry Baume I wrote about and the Lip Parfait from Laura Mercier, but with more whack in the pigment department. It’s most definitely a lipstick rather than a balm, but the formula is so ridiculously sumptuous and moisturising you’d be forgiven for thinking that it was some sort of treatment, if you were judging by feel alone.

I’m wearing Almost Pink in the picture above – it looks quite subdued here, in daylight, but for some reason it seems to get a bit of a colour boost under artificial light – when I wore it in Paris one evening last week the shade almost seemed rather outré and daring. For me, at least…

The formula contains Avocado, Babassu and Jojoba oils and is excellent at smoothing over lip imperfections and dryness, as you’d perhaps expect – I love the low-key shine that doesn’t feel sticky or overdone. I can imagine that the Nourishing Lip Color will be instantly popular; this sort of glossiness feels modern and sexy without any of the gloss-related pitfalls. (Hair stuck to lips, small insects and midges stuck to lips, etc.)

You can find the new Nourishing Lip Color at Bobbi Brown here – it’s £21 and there are 16 shades. I must try Coral Pop in a few months and see how the oil formula holds up in the summer heat! I’ll report back…