Every now and then I go for a bit of pink on the lips to make myself feel interesting and snazzy. It’s less in-your-face than red and, if you pick the right shade, it can look really youthful and flattering. Sometimes I stare at myself and everything just looks a bit beige, a bit flat – a spot of pink blush or pink lipstick can do wonders to liven things up especially if you’re tired or hungover.

I’m rather enamoured with this matte pink from Lancome – they have relaunched their classic L’Absolu Rouge lipsticks, bringing in new textures, reinvented shades and smart “click to open” packaging, and the aptly-named Rose Rose (here) is one of my favourites. It’s much brighter than one of those pinks that just looks patted on, but the matte finish keeps it relatively low-key. It’s not a sickly-sweet milkshake shade (though I am often drawn to those) but neither is it a statement fuchsia or magenta sort of affair.

Just a very modern rose. It could almost have been powdered down to this matte finish, don’t you think? It hasn’t been – it’s just a really lovely true-matte formula. And, amazingly, not really drying in the slightest – in fact I like it far more than the creamy lipsticks that I tried from the range. The creamy nude I had didn’t give great coverage – the mattes were opaque and punchy.

You can find L’Absolu Nude at FeelUnique here – the lipsticks they have in stock (including Rose Rose) are currently £22.95.