Soft AF: Trying on the Basics

I did an Abercrombie & Fitch order last week because the knees had gone through on my favourite skinny jeans. To be quite honest with you, I’m no longer sure that superskinny jeans are really the best cut for me anymore, but they seem to be the only jeans made stretchy enough to go around my doughy, highly-temperamental post-baby torso (I reckon it fluctuates in girth on an almost daily basis) and so I ordered a load more in the same cut and size.

And some shirts, and a vest top and a cashmere cardigan, and some henley tops, which are in a style called Soft AF, which I took to mean “Soft As F*ck” but then later realised that the AF stood for Abercrombie & Fitch.

HOLD THE FRONT PAGE: I’ve just been back on the site to check and it does say Soft AF! Not Soft A&F! Is this a sneaky little play about with words or did they just not want to bother with the ampersand? It’s not particularly on (wholesome American beach-loving young incredibly good-looking people) brand, is it, to call a range Soft As F*ck? (I’m taking the u out of fuck in case loads of naughty people end up here after searching bad words. It happened once when I did a review on that podcast, My Dad Wrote A P*rno. Even though I took the first O out of porno, I still got loads of dodgy traffic! The mind boggles. Something must have slipped the net…)

I just can’t imagine the people at A&F sitting around their boardroom table and coming up with “Soft AF”.

“What can we call this new really soft and cosy range? Bern? Chuck?”

“How about Soft As Fuck, Carl?”


Then again, maybe they are being all “down with the kids”. I know I am – that’s how I’m aware of what AF stands for in the first place! Check me the F out. I’m lit. When it comes to slang I am queen/qween, yas I am.

Anyway, before you all die of old age and/or feel the need to slowly smash your own face into your desktop, repeatedly, here’s the video. If you’re at work and supposed to be preparing a powerpoint presentation with the Q4 profits and losses then I highly recommend you just watch it with the sound off and skip through it at twenty second intervals. That’ll give you a good idea of what’s going on without getting you fired – it’s not the sort of video you need to listen to, particularly, though I do make some low-level quips that are probably about a two or three out of five on the funniness scale.

Cosy AF Long-Sleeved Henley (I wear size M)*:

Coral Check Shirt (size small)*:

Blue Plaid Shirt*

Cashmere Boyfriend Cardigan*:

Grey Lace Cami*:

Simone Super High Rise Jean Leggings, I wear a 29R*:

Grey Super High Rise jeans are here*

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  1. karen
    February 11, 2020 / 2:02 pm

    I hate the word ‘jeggings’ and what they originally looked like…… but after searching for jeans that were not uncomfortable to wear after twins, they worked!
    Try Next or M&S jeggings.

  2. Alexa
    February 7, 2020 / 7:00 pm

    Love the blue shirt. Like the coral colour on you but the alignment of the print would bug me big time. Love the beige Henley on you, the colour suits you so well. Basics are important too!

  3. Laura
    February 7, 2020 / 11:03 am

    Gosh, you are so funny! You always make me laugh. I would go with the coral shirt (with a white cami instead of grey perhaps!) and the grey henley (i like it better than the beige on you)
    I have the same problem with jeans, and pants in general…:the tummy bulge…. Grrrrrr….It is so refreshing that you talk about it with such easiness! Thanks for being real and not making us feel ugly or “inadequate” even if we have a bit of a tummy

  4. Kathy
    February 7, 2020 / 2:16 am

    Ruth you are hilarious and absolutely gorgeous. I like the coral on you and keep both henleys.

  5. Mai
    February 6, 2020 / 3:50 am

    I thought that was what you meant before I read the contents!

  6. Charlotte
    February 5, 2020 / 10:23 pm

    Definitely the blue – looked gorgeous on you!

  7. Sandie
    February 5, 2020 / 12:48 pm

    Oh that made me laugh!! So fuuny that I had to check their site and there’s a whole category called “SoftAF” so you are probably right! NO ampersand in sight :)

      • Sandie
        February 7, 2020 / 4:09 pm

        Oops, that should be “funny”… I should really wear my glasses more often!

  8. Rachael
    February 5, 2020 / 8:18 am

    I think this may be the best try on haul of ALL time on YouTube! The fact you started with no outerwear pants on is classic (I’m assuming you had undies on). And it was just like we were with you in your room, just girls trying on stuff, chatting. This is why we love you Ruth! Keepin’ it real, yet looking gorgeous!

      • Julia
        February 6, 2020 / 1:06 am

        Rachael – you pegged it!

        Ruth – I’m Team Coral – that color is great on you. But… I agree that the buffalo check plaid could’ve been better cut to minimize the mismatch. I’d probably keep it though. You seemed to blossom as a result of the Spring is Ahead color alone. Thanks for another terrific and terrifically normal video chat!

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