Beauty Pie: My Top 5 Favourites | AD

by | Mar 10, 2021

I have been raving about Beauty Pie products since they launched onto the beauty scene. Hi-tech, luxury formulas developed at some of the world’s best labs, but sold direct to the consumer so that the middleman (the retailer) is completely removed from the equation.

I have to say that it took me a while to get my head around the membership concept (more on that in a second, stay with me!) but the more skincare and makeup products I tried and loved the more this particular way of shopping for beauty began to make sense.

I’m going to tell you about my top five favourite Beauty Pie products, the ones I would buy time and time again without a moment’s hesitation, and demonstrate how the membership works along the way. I’d insert a joke here about listening carefully for the science bit and the need for a flip chart, etc etc, but it really isn’t that complicated!

I’m going to use my first (and absolute all-time favourite) Beauty Pie product as a sort of glamorous assistant.

Step forward the Plantastic Apricot Butter Cleansing Balm (online here). If there was ever a contest or tournament for luxury cleansers (I would genuinely watch that on the telly) then this balm would very easily hold its own. With its silky texture and glorious scent, it’s perfect for massaging over the face to break up makeup and sunscreen and removes everything from mascara to long-wear lip-stain. For a balm so rich and sumptuous, it rinses off beautifully clean and doesn’t leave even a trace of residue.

The Apricot Butter Cleansing Balm won me over from very first use and I always expected it to have a suitably high price tag. The reality? With Beauty Pie membership it’s £13.93. There are different types of memberships – for more information in the UK click here and US click here – and you choose the one that gives you the spending allowance you think you’ll need. (You can always upgrade if you need more, or roll the allowance over to the next month if it’s more than you need.)

Now: here’s the maths bit. Beauty Pie show you two prices – the equivalent retail price for the product and the members’ price. For the cleansing balm, the retail price would be around £50 for an equivalent product. (I’d say this is about right – it’s absolutely on a level playing field with another of my favourite balms and that one is £50 for the same amount of product. I like to cross-check all of my favourites like this and the “typical” values they cite are always very considered and fair.)

So the idea is that as a member you’re getting loads more for your money – you’re getting the luxury product minus the retail markup, which can be up to 80% when it comes to luxury makeup, for example. The only consideration on top is the cost of the membership and also the postage, which tends to be a few pounds for standard royal mail delivery.

How much is the membership? You can opt for £5, £10 or £20 per month. £5 membership gives you a spending allowance of £50, £10 lets you spend up to £100 and £20 per month gives you the biggest allowance at £200. (You can use the code RUTHSENTME to get an extra £50 spending allowance!)

It’s worth noting that the spend is for the typical value, not the members’ price, so if you had the £5 monthly membership then this month that would allow you to buy the cleansing balm. I suppose you could say, in simplistic terms, that the balm is costing you £13.93 + £5 membership fee + postage. A huge saving – well over 50% – if you adore your luxury skincare but tend to balk at the prices.

Browse Beauty Pie

Let’s do another example with another favourite, and we’ll stick to the £5 per month membership to keep things easy. (I do have a tendency to overcomplicate things, so I hope I’m deconstructing this in a helpful way and not making you want to slowly eat your own fists.) The Futurelipstick Luxe Shine in Master Suite and Nude Blush. Two lipsticks. Why not?

I actually contest Beauty Pie’s valuation of this lipstick, which they say is £25. I’d say it was upwards of this, because it is incredibly similar to the ones that a certain star brought out recently and they are a hell of a lot more expensive. The Futurelipstick is sort of like a gloss in a stick. It has the most voluptuous, heavy sheen that feels as though it is plumping your lips from their very core. It feels decadent and glamorous yet it’s easy to apply and wear and is comfortable and hydrating.

The members’ price? £6.52 for one and £7.54 for the other. (Find them here. I have no idea why they are different prices – intriguing! Something to do with the cost of different pigments? I shall endeavour to find out!) Both lipsticks, bought together, would take you up to your spending limit for the month, but you would have had well over fifty quids’ worth of luxury lipstick for a grand total of £19.06 plus postage.

Things obviously get more exciting (and amounts saved more momentous) as you move up the tiers. For example, if you were in the £20 a month tier because there were loads of things you bought from Beauty Pie regularly (which is not hard to do!) then you could buy something from the Super Retinol range (here – it’s brilliantly formulated) as well as your cleanser and a moisturiser, maybe a little lipstick treat…

Talking of moisturisers: let’s discuss the Japanfusion Power Elixir Moisturiser – typical price £70, members’ price £12.65. This buoyant, bouncy face gel-cream wowed me a couple of years ago and I’ve still not found something to rival it in terms of texture (fresh yet somehow supremely rich) and effect (it makes your face feel as squidgy as a waterbed). It used to be called the Supreme Cream and now it’s the Power Elixir, but it’s the same antioxidant-rich deeply-moisturising formula. It’s just outstanding.

And actually this is one of my favourite pricing examples, for showing how great the Beauty Pie pricing structure can be. If you had a £10 membership, you could pick up this moisturiser, a glossy spring-hued lipstick and still have a bit of allowance to rollover. Your basket would be worth £95 yet you would have spent just £19.17 plus your membership fee. (There are also “piedays” that let you buy certain products without using any of your allowance, so set notifications for those!)

I’m really shooting off all over the place here, rather than listing my top five favourite products, which was the aim of the post. I expect that reading this post is a bit like being in a pinball machine. I suppose if my enthusiasm shines through then that can only be a good thing!

Let’s recap. So far we’ve had:

Beauty Pie Plantastic Apricot Cleansing Balm – typical price £50, members’ price £13.93 here

Beauty Pie Japanfusion Power Elixir Moisturiser – typical price £70, members’ price £12.65 here

Beauty Pie Futurelipstick Luxe Shine in Master Sweet – typical price £25, members’ price £6.52 here

Anything from the Super Retinol range, which is just…super, various prices but all huge savings, here

Oh! My Beauty Pie favourites wouldn’t be complete without the Fruitizyme Five Minute Facial mask, which has a value of £60 but to members is £10.80 here. This AHA mask works quickly and non-aggressively to slough of dead skin cells and give an instant glow. It’s a great fast-acting pick-me-up if you ever want a powerful pre-makeup mask, just five minutes leaves your skin feeling softer and looking fresher. You can leave it on for up to ten but I find that five does the trick and I like that it’s very easy to rinse off – a light gel texture, not a heavy clay or cream, so good for those in a hurry.

Pinballing session over. (Just read in Urban Dictionary that pinballing is when you hit lots of walls on the way to your destination, usually because you’re inebriated and just about to “call dinosaurs”, which is apparently the act of vomiting when you’ve drunk too much. You learn a new thing every day kids!) You’ll see many more brilliant things from Beauty Pie in posts and videos coming up but leave me a comment if you’d like me to review anything in particular that’s caught your eye!

You can browse the entire Beauty Pie website here and read up on how membership works here – remember to use the code RUTHSENTME for that extra £50 spending allowance!


  1. Love Your Review For The Products. I Am A Cosmetics Lover And Going To Buy The Cleansing balm.
    Thank You For Sharing Your Experience.

  2. I really wish they would offer their service for Germany as well, there are so many things I would love to try.

    • I’m in Spain – I think we’ll be wishing for a long time. Thanks to Brexit it’s now much more expensive to export most products to the EU & don’t even talk about the paperwork that’s required.
      When I’m able to get back to UK I may place an order for delivery to my Mum’s.

  3. Thank you, Ruth! I appreciate you doing the math that I’ve neglected to do. Just ordered the concealer brush that Sali Hughes raved about. I’ve enjoyed the cleansing balm, feels very luxe. I have no doubt they candles are great quality, but I found the scents too strong and didn’t love the Japanfusuon night cream either. Definitely a few other things on my list, I have the £5 membership and I like that it prevents me from going overboard. I think when prices are so good, it’s easy (for me anyway!) to buy things I don’t need.

    • Oooh, do you know I hadn’t looked into the brushes! I had a travel set that was really good a while back but haven’t tried the full size.

  4. Hi, it would be great if you could go into more detail about the retinol and Vitamin C products. I get a bit confused with understanding the strength of the active ingredients. I’m left wondering if they are complimentary products or “the main event” in a skin care routine (for someone 35-40)

    • They would be the main event! I don’t think that Beauty Pie publish the strength of them, but I think they encapsulate the retinol so that it’s more of a gradual release which is a good touch. I found it to be very effective. Will try and find out more though. x

  5. I’ve had my membership for 3 months and the biggest issue is deciding what to buy because it is all so brilliant. Would love a review of the candles

    • Oh yes, had forgotten about the candles! Will add to list xx

  6. Been a member for a while. I’ve been meaning to get around to trying more but I have a VH habit atm. I would like a review of Dr Glycolic, and as you are an Alpha H user, I can’t think of anyone more qualified to compare them?

  7. I’ve been a member of BP since the beginning. I’m on the £5 membership now as I have a lot of saved allowance. I tend to order every few months which saves on postage. My favourite BP items are their eyeshadow sticks which are excellent quality. The poorly named En Taupe shade (it isn’t taupe but more of a rusty brown) is excellent as an everyday shadow or shadow base. The SPF 25, Japanfusion serum and One Powder Wonder are also excellent.I would say though that the prices have increased noticeably so it isn’t as amazing a bargain as when it first launched.

  8. Far from Pinballing! This is great Ruth. I’ve been trying to get my head round Beauty Pie on real spend terms for ages. This hit the spot. Your examples are really helpful. Thank you!

  9. Huge fan of the Pie and Marcia Kilgore ! What a women eh? Just put my order in xx


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