Marc Jacobs Daisy Dream Forever

fragrance review daisy dream

Not having been particularly enamoured with any of the previous “Daisy” fragrances from Marc Jacobs (love the bottles, always found the scents to be a bit “young”, which I suppose is probably bang-on for the target market) I surprised myself by really liking the new one, Daisy Dream Forever. It’s warm and comforting, rich and fruity. I want to say chocolatey, but a quick glance at the fragrance notes and there’s nothing remotely chocolatey about it!

Now this is very weird: without reading any kind of blurb about this fragrance, just looking at the bottle, which reminds me of dark winter nights, cosy pyjamas and – weirdly – bonfire night, my mind told me that this was a warm and sweet perfume. It reminded me a lot of Angel – that same edible, slightly oriental kind of scent. But Angel mixes up its fruity florals with warm and spicy base notes – vanilla, amber, tonka bean, chocolate – whereas Daisy Dream Forever has nothing of the sort. It has blackberry, pear, grapefruit; it has jasmine and fresh lychee. Where the hell I get chocolate from I have no idea!

It’s a prime example, I suppose, of how your nose can be led by your mind – I took in the colours of the bottle and the name Dreams and formed my own scent conclusions before I had even properly sampled the scent. And now I can’t seem to go backwards, because no matter what you tell me about the official fragrance notes, I still think that this is warm and chocolatey – it makes me want to put on my star pyjamas and drink cocoa in bed.

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Whatever; I think that it’s lovely. Rich and softly woody, like a big cashmere blanket. It’s not the most grown-up fragrance out there, but it has a certain warmth that I think will make it irresistible to many people who wouldn’t usually go for the other Marc Jacobs Daisy incarnations. It feels like a winter scent, to me, and I can imagine that it will do incredibly well this Christmas.

Marc Jacobs Daisy Dream Forever is £59 for the 50ml Eau de Parfum, or £50.15 at

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